This month, Renew is giving operators more clarity and control across renewals, concessions, and fee transparency.

Operators are being asked to do more with less with an ever changing market: protect NOI, move faster, and deliver a resident experience that feels modern and trustworthy. And fee transparency is quickly becoming an industry standard (and a legal requirement).

Here’s what’s new at Renew, and why it matters.

Renewal Concessions: Run Campaigns Right from Renew

In many markets, operators are leaning on concessions to hit retention targets and drive on-time decisions. Concessions are now a lever, rather than an exception.

But the workflow is often messy without a centralized place to define terms, communicate them consistently, or track which residents accepted a renewal offer with a concession.

Renew’s Concessions feature is designed for easy creation, promotion, and confirmation of concessions, without managing campaigns manually.

How it works

  • Create a concession campaign for leases expiring within a specific date range
  • Add a title and description (e.g., “Renew by May 1, 2026 and receive a $500 rent credit”)
  • Apply the concession to one or multiple communities 
  • Once created, the concession will display to eligible residents in-app and in email communications
  • View concession and renewal offer details  in app when a resident accepts an offer, so teams can apply it in the PMS with confidence

What’s intentionally different (and less risky)

To reduce liability and keep records clear:

  • Only one concession can be tied to a renewal offer at a time
  • No unit level targeting, all renewal offers in the selection receive the same concession 
  • Multiple non-overlapping campaigns per community (e.g., March renewals vs. April renewals)

Why it matters

  • Standardize and scale concession campaigns across a portfolio
  • Reduce manual work for onsite teams
  • Move the needle on retention 
  • Clarity for the resident at decision time

Fee Transparency: The New Standard Operators Can’t Ignore

Fee transparency isn’t just compliance. It helps build resident trust.

As states and cities move toward all-in pricing and fee disclosure requirements and residents expect fewer surprises, operators need systems that make pricing clear by default.

Renew’s approach to fee transparency is simple: when pricing is clear, everything moves faster.

  • Build trust earlier and faster with residents
  • Residents have more information at the decision moment
  • Teams avoid last-minute disputes
  • Renewals feel like a professional experience, not a negotiation

Across Renew’s roadmap, we’re aligning product experiences with emerging all-in pricing display standards and disclosure expectations, including consistent total price display, clear fee labeling and definitions, and jurisdiction-specific requirements.

Renew’s all-in pricing solutions are currently available to those using Engrain’s Sitemap to manage fees. 

For more details on how we are bringing fee transparency to the renewal market, download our fee transparency guide.

Renewal Offer Management: Visibility, Control, and Faster Issue Resolution

Has your team ever asked “Did that offer actually send?” or “Why didn’t this renewal go out?”

Renew is introducing a unified renewal offer management interface designed to make offer status instantly clear and make fixes actionable when something goes wrong.

Today, operators and centralized teams often have the data somewhere, but not in a way that’s usable when trying to troubleshoot in real time.

That gap creates support tickets, slows down renewal execution, and erodes confidence in automation.

What’s new

  • A single place to view renewal offers segmented by clear statuses: Sent, Ready to Send, Blocked (validation errors), and Pending (leases nearing expiration without offers)
  • An offer detail panel for reviewing an individual household’s offer
  • Specific error messages and clear action paths, so teams can resolve issues quickly
  • Alerts your Renew support team when offers fail, so issues don’t get buried

Why it matters

  • Less time hunting for status. See what’s sent, what’s next, and what’s blocked in seconds
  • Fewer support loops, when validation fails, you’ll know why and what to do about it
  • More trust in automation to scale with confidence

Bringing It All Together

March brings Renew users retention execution that’s easier to run, easier to trust, and easier to scale.

  • Concessions turn manual retention tactics into repeatable campaigns
  • Fee transparency positions Renew to help operators meet the moment and lead the market
  • Renewal Offer Management gives teams visibility and control with fewer blind spots

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Want to see how these updates can fit your workflow?

Reach out to your Partner Success Manager or connect with us at https://heyrenew.com/contact