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Real results from operators like you
Clear next steps to keep the momentum going
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See the signals, make the save.

Resident Retention Intelligence that reads the room. 

Signal finds churn risk up to 6 months before renewal, then triggers the right retention actions for every resident.
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Let resident behavior do the talking. 

NTVs don’t happen overnight. Resident behavior starts telling the story weeks or months before notice.

Signal captures multifamily’s earliest view of renewal intent, hiding in plain sight in your resident data. Identify who's at risk, why, and what to do about it before the decision is final.

Smarter retention without the tech stack drama.

Keep the PMS you know. Add the intelligence it’s been missing.

Spot the signs before residents ever say a word, focus teams’ time where it counts, and prove retention impact in one renewal cycle. No rip-and-replace required.

Inside Renew Signal

Propensity-to-Renew scoring

Not psychic. Just paying attention. 

Signal turns hundreds of behavioral inputs — portal activity, engagement signals, renewal history — into one dynamic intent score. Teams see a living picture of move-out risk for every resident, not a one-time prediction.
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Prioritized daily action lists

Your retention to-do list, already organized. 

Every morning, site teams receive a daily digest including at-risk residents to contact, why they surfaced, and how exactly to intervene, delivered straight to their inbox.
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Resident data enrichment

Start every retention convo with a little more context. 

Signal’s guided Get Ready for Renewal experience keeps resident profiles fresh by proactively capturing declared intent, a satisfaction pulse, move-out motivations, and household updates.
Time-Based Pricing

Portfolio transfer matching

Sometimes, the best retention play isn’t renewal. 

Signal automatically routes likely movers to better-fit homes in your portfolio on Renew Marketplace, before they can shop outside it. Every save is attributed back to you.

After the No™ insights

Don't lose the lesson with the lease.

When a resident declines, Signal keeps the story connected — linking the behaviors, intent, and reasons leading up to the decision so every NTV can be a clearer retention lesson.

Retention that brings the (NOI)se!

When operators know who needs what intervention, the retention math starts mathing.
From renewal delivery to signed lease, seamlessly
One system handles every step, ensuring no missed opportunities or compliance missteps.
More lead time =
more leverage. 
Get 90+ extra days to influence outcomes after your first renewal intent signal, compared to the industry baseline.
Faster decisions.
Like, really fast.
68% of renewal decisions happen 60+ days before lease end — earlier than many traditional renewal programs even start.
Time savings where it matters.
Automate up to 70% of renewal decisions, so site teams can process renewals less and prevent move-outs more.
The right retention action, right on time.
1 in 3 residents who claim they're not likely to renew, do. That’s the power of earlier interventions.

Resident Retention Intelligence starts here.

Give site teams the insight to act sooner, residents more reasons to stay, and ownership a stronger retention story.
18.5%
lift in average renewal rates compared to the national average
30days
in avoided turnover costs (at ~$4K/turn)
110,000
In-network Marketplace searches by declining residents in 2026
8-10k
of post-decision runway compared to the industry average
7%
of renewing residents decide within 14 days of viewing the offer
$55k
saved annually per 250-unit property from reduced vacancy loss

Behavioral intelligence > guesswork.

Most tools tell you what happened. Renew tells you what’s likely to happen next, turning resident behavior into prioritized retention plays.

Frequently Asked Questions

What is Resident Retention Intelligence?

Resident Retention Intelligence helps operators identify resident intent before notice is given, understand what residents will do next, and turn those signals into retention action.

Signal is the first layer of that intelligence, using behavioral data to uncover renewal risk up to six months before lease end.

Is Signal just another multifamily AI tool?

No, because Signal isn't built around AI. It's built around resident behavior.

AI helps process the data and automate parts of the process, but behavioral intelligence is what helps operators see intent earlier and intervene sooner.

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What makes Signal different from other resident retention software?

Most resident retention software focuses on renewal season. Signal starts months earlier, identifying resident intent before many renewal programs even start.

Knowing who's at risk is only half the job. Signal pairs intent insights with a simple daily playbook for site teams: who needs attention, why they surfaced, and what specific action to take next for in-unit or in-network retention.

It's behavioral intelligence designed for action, not just reporting.

Does Signal replace my PMS?

No. Signal works alongside the systems you already use.

There's no rip-and-replace project. Signal layers behavioral intelligence on top of your existing resident data, helping teams understand who's drifting, why, and what retention outcome to drive toward.

How does Signal know when someone is at risk of moving?

Signal continuously analyzes behavioral signals like portal activity, engagement patterns, renewal history, declared intent, and satisfaction indicators to build a dynamic view of renewal intent.

As those signals change, so does the Propensity-to-Renew score. Maybe a resident repeatedly compares floor plans or revisits leasing information. When the score drops, Signal automatically prioritizes that resident for outreach, with all the context and workflows your team needs to act.

Can I start with Signal and expand later?

Absolutely. Signal is the entry point to the full Resident Retention Intelligence platform.

As your retention strategy evolves, expanding is simple:
Impact: Automate and scale your renewal pipeline with proactive renewal operations.

Command: Turn retention performance into ownership intelligence with After the No™ insights and board-ready reporting.

Not sure which package is right for you? We’ll help you identify the best starting point for your portfolio, goals, and team.