Renew Marketplace

When a resident decides not to renew a lease, the Renew Marketplace keeps them in-network by showcasing every available unit in your portfolio. Instead of losing them to a competitor, you can offer similar apartments across communities, locations, or price points.

Because 75% of move-outs rent somewhere else, the Renew Marketplace transforms this risk into a retention strategy. By combining strategic property management automation with seamless transitions, operators capture revenue that would otherwise walk out the door — reducing churn, boosting occupancy, and extending resident lifetime value across the portfolio.

Marketplace uses resident data to deliver personalized recommendations that align with each resident’s preferences and history. By analyzing details like floor plan type, amenity usage, and past leasing behavior, our proptech software can suggest the best-fit units across the portfolio.

In practice, it works a bit like an AI leasing agent inside your portfolio — surfacing options that feel tailored rather than generic. This personalization improves engagement, increases transfer conversions, and makes residents more likely to stay in-network — a tenant retention strategy that directly supports NOI and long-term portfolio value.

Marketplace offers portfolio-wide flexibility, letting residents transfer to different units or communities within your network instead of leaving for a competitor. Whether they need more space, a new location, or different amenities, they can make the move without breaking ties to your brand — and without putting up a whole new deposit.

This seamless continuity fosters brand loyalty and keeps trusted residents in-network longer. Operators can also layer in incentives or rewards for long-term renters within the platform, strengthening the bond with residents who choose to stay. The result is stronger tenant retention across thousands of units, higher satisfaction, and more stable NOI — all while reinforcing your brand as a trusted, flexible housing option.

Yes! With the Renew Marketplace, residents can self-service by browsing every available unit in your portfolio. Apartments, pricing, and availability are all visible in one centralized leasing platform – no need to contact multiple offices.

This transparency builds trust and creates a consumer-grade search experience, similar to what they’d find on an ILS — but within your brand. For operators, it reduces staff workload while functioning as modern apartment leasing software, designed not just for acquisition but for long-term retention.

The Renew Marketplace makes it easy to surface upgrade paths at lease renewal — from larger floor plans to premium units or amenity-rich communities. Residents looking for more space or a lifestyle change can find it within your portfolio, giving them flexibility without breaking ties to your brand.

Each upgrade not only increases rent revenue but also deepens the resident’s investment in your communities. For operators, embedding upgrades directly into the rental renewal process transforms what could be a tenant churn risk into a revenue opportunity. The result is stronger retention, higher per-unit value, and a resident experience that grows with people’s changing needs.

By keeping residents in-network, the Renew Marketplace dramatically reduces downtime between move-outs and move-ins. When one resident transfers within the portfolio, both units turn over faster, reducing vacancy loss impact.

Operators see units filled days or even weeks sooner compared to sourcing new tenants externally. This efficiency mirrors the benefits of property management workflow automation — delivering higher occupancy, faster decision cycles, and more predictable NOI growth across multifamily portfolios.

Acquiring a new resident can cost thousands in marketing, concessions, and onboarding. As one of Renew’s apartment leasing solutions built into the Renewal Management System, the Renew Marketplace helps operators avoid ILS-style fees. By keeping move-outs in network, it cuts external leasing costs and saves about $1,000 in marketing costs per retained household.

Instead of constantly paying to replace tenants, operators extend lifetime value with residents they already trust, driving sustainable growth at a lower cost. And it’s a win for residents, too — they avoid the hefty price tag of moving, from application fees to deposits, making it easier and more affordable to stay with your brand.

Acquiring a new resident can cost thousands in marketing, concessions, and onboarding. As one of Renew’s apartment leasing solutions built into the Renewal Management System, the Renew Marketplace helps operators avoid ILS-style fees. By keeping move-outs in network, it cuts external leasing costs and saves about $1,000 in marketing costs per retained household.

Instead of constantly paying to replace tenants, operators extend lifetime value with residents they already trust, driving sustainable growth at a lower cost. And it’s a win for residents, too — they avoid the hefty price tag of moving, from application fees to deposits, making it easier and more affordable to stay with your brand.