Today marks a defining moment for Renew.

We’re thrilled to announce our $12 million Series A, led by Haymaker Ventures with participation from Goldcrest Capital, Upfront Ventures, and several of our trusted partners. To celebrate this milestone, we’re excited to unveil our new website — a fresh chapter in our journey. This latest evolution reflects both how far we’ve come and where we’re headed next: building the world’s most intuitive, intelligent, and impactful renewal platform in rental housing.

This moment isn’t just about funding or a new look, it’s about focus.

We’re doubling down on our mission to make renting more meaningful and valuable for everyone. That means transforming the most overlooked step in the resident lifecycle, the renewal moment, into a powerful driver of retention, revenue, and relationships.

From Routine to Remarkable

Since our founding in 2021, we’ve believed one thing above all:
Renters don’t churn from renting, they churn from relationships.

Every year, operators lose nearly half their residents. Meanwhile, 75% of those residents continue renting – often into units managed by the same companies, just under a different name. Operators absorb the cost of that turnover: vacancy loss, concessions, and marketing spend that can easily top $2,400 per unit.

Renew was built to change that.

Our platform helps operators renew residents, not just leases — reducing vacancy days, simplifying workflows, and keeping great renters in-network. Over the past year, we’ve seen customers cut decision time by more than two weeks, improve resident satisfaction, and uncover millions in retained revenue through earlier, personalized outreach and smarter decisioning.

This funding allows us to take that impact even further.

Scaling a World-Class Resident Retention Experience

With this next phase, our priority is clear: to make the Renew Retention Management Platform the gold standard for renewal management.

The Renewal Management System (RMS) is where our vision comes to life — automating the operational grind so site teams can focus on people, not paperwork. It’s the daily heartbeat of our customers’ portfolios, managing thousands of renewals, approvals, and resident touchpoints every month.

But “automation” isn’t the finish line. Our goal is to make the RMS a true strategic layer, one that not only executes renewals flawlessly but also empowers operators with clarity and control.

In this next evolution, we’re investing in:

  • Deeper insights that personalize every renewal offer and help teams predict churn before it happens.
  • Enhanced compliance and transparency tools with built-in fraud protection, ensuring every renewal goes out on time, every time.
  • Refined resident UX, making the renewal moment effortless and rewarding for the people at the center of it all.
  • Tighter integrations with core PMS platforms and data systems, giving leaders full visibility from property to portfolio.

For operators, this means fewer missed deadlines, less manual oversight, and more confidence that renewals are handled right the first time.

For residents, it means the experience finally feels human — clear, consistent, and connected.

The Renew Ecosystem

The RMS is the foundation, but it’s only part of a larger connected platform designed to make retention measurable and monetizable.

Alongside the RMS, Renew’s ecosystem includes:

  • Renew Data Engine, surfacing real-time churn signals and renewal trends so leaders can move from reactive to predictive.
  • Renew AI, the intelligence layer that optimizes timing, pricing, and communication across every touchpoint.
  • Renew Marketplace, the industry’s first Resident Referral Network, is making it possible for residents to move across a brand’s portfolio without ever leaving it.
  • Renew Revenue Ecosystem, which embeds ancillary services, from move-in tools to partner offers, directly into the renewal journey. Turning the stay-or-go moment into a revenue generator.

Together, these tools transform turnover from a cost center into a source of growth.

As our CEO, Rob Hayden, often says:

“Where most operators see the end of a lease, we see the start of a longer relationship.”

A New Look for a New Era

Our new website captures this evolution and the people driving it.

It’s built to tell our story with the same clarity and energy that define our product: intuitive design, transparent information, and an unmistakably human tone. You’ll find deeper dives into our platform, real-world customer results, and a look at the team reimagining what renewal can mean for the industry.

Renew has always been about people — the residents who make communities thrive, and the teams who work tirelessly to support them.

Powering Growth for a $500B Industry

The rental housing industry is massive — over 110 million renters and $500 billion in annual value — yet it’s still burdened by turnover, disjointed systems, and reactive processes. Operators spend more than $10 billion a year on listing platforms just to backfill vacancies that often could have been prevented.

Renew helps reclaim that lost opportunity.

By automating 75% of the renewal process and cutting decision cycles by more than 15 days, operators preserve NOI, strengthen resident loyalty, and give their teams time back.

This Series A gives us the fuel to accelerate that mission — expanding engineering, AI, and partner development so every operator, from institutional owners to regional managers, can manage renewals like the growth engine they truly are.

Looking Ahead

As we celebrate this milestone, we’re also looking forward to the next generation of rental experiences where residents feel valued, site teams feel supported, and operators can grow predictably.

That’s what this moment means to us.

A new look. A bigger platform. And an even bolder vision for the future of retention.

Thank you to our partners, investors, and team who believe that renewal is more than a transaction — it’s the start of something lasting.

The future of renting starts with renewal.

And we’re just getting started.