May is focused on clarity and control at Renew. We’re heading into summer with faster, improved offer operations, better visibility into what’s happening with residents, and broader support across languages and PMS ecosystems. Here’s what’s new (and why it matters).

Centralized offer processing, with fresher data

Renewal Offer Management is the control center for reviewing, approving, and managing renewal offers before they are sent to residents, replacing “black box” processing experiences.

Why it matters

  • Fresher, more reliable offers: Continuous syncing means changes made in your PMS show up in Renew faster, reducing lag and manual coordination.
  • Confidence and control for site teams: a clear way to see what’s Pending, Approved, On Hold, or Blocked — and why.
  • Less operational overhead: Reduces the need for manual pull requests and ad‑hoc troubleshooting when data changes.

How it works

  • Offer data is continuously synced from your PMS on a regular cadence (instead of one‑off imports)
  • Synced data is then surfaced in a centralized dashboard where teams can review, approve, and manage offers
  • Bad offers are easily identified, with human‑readable error messages when something is wrong

What’s new and what you’ll see

  • A centralized Offer Processing experience where offers land, ready for action
  • Approve, Hold, Undo Approve, and Release Hold per offer or in bulk
  • Blocked offer visibility with clear error messages and operational next steps
  • Scheduled send cadence where approved offers are sent with a defined daily approval window

Resident Journey Tracker: See what’s happening (and what comes next) for every resident

Operators shouldn’t have to reverse‑engineer a log file to understand resident communications. The Resident Journey Tracker introduces a per‑resident timeline view that shows the full arc of renewal communications in one place, including past sends, engagement signals, and upcoming steps.

Why it matters

  • Eliminate ambiguity: operators see what Renew has sent, what’s next for Residents to take action on, and what’s queued
  • Reduce resident confusion: when a resident asks, “why did this expire?” teams can point to a clear timeline
  • Make engagement actionable: opened, clicked, bounced, or went dark is visible without manual digging

What you’ll see

  • A timeline view that shows key stages from pre‑renewal through completion
  • Engagement indicators for communications and downstream actions
  • Visibility into upcoming steps so teams know what’s next and when

Resident Comms Language Support: Automatic multi‑language email and SMS (English, Spanish, Mandarin)

Renew now supports resident communications in multiple languages for outbound email and SMS, automatically detected via the resident’s locale.

Why it matters

  • Higher comprehension at decision time: residents receive critical renewal messages in the language they’re most likely to understand
  • Less manual work for operators: no setup or per‑community configuration required
  • Consistency at scale: supported languages apply automatically across eligible residents

How it works

  • Renew detects language based on the resident’s locale setting
  • Supported locales automatically receive communications in‑language

Expanding the ecosystem with RealPage

Renew is building deeper support so RealPage customers can get the same Renew experience and reliability as other major PMS platforms.

Why it matters

  • Unlock Renew for RealPage portfolios: especially for teams who want to standardize retention workflows without changing systems
  • Strengthen offer management: better PMS data means better offer operations

What to expect

  • Core data sync for property, unit, lease, and resident data
  • Integration patterns consistent with existing PMS connections
  • A path to bring RealPage communities into the same operational clarity and control as other major PMS systems

Renew Signal: Know what residents will do next — and act before they decide

Renew Signal is the intelligence foundation for proactive retention: it captures behavioral churn indicators earlier, translates them into a prioritized action list, and helps operators intervene before a resident’s decision is locked in.

Why it matters

  • More intervention runway: see churn risk earlier, with time to actually change the outcome
  • A daily action list that runs itself: site teams know who to contact, when, and why (without dashboard hunting)
  • Retention isn’t guesswork: Signal turns resident behavior into clear, operational paths

What this enables

  • Earlier churn visibility and prioritization
  • Clear recommended next steps for onsite teams
  • A stronger foundation for scaling into full retention operations when the portfolio is ready

Know an operator who needs retention intelligence? Submit a referral HERE. Eligible referrals are rewarded with either a gift card or Renew credits. Subject to your company's gift policy.