Events
The Fee Reality: How Renewals and Resident Experience are Changing
Learn how we enhanced client retention with our innovative solutions.
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events
The Fee Reality: How Renewals and Resident Experience are Changing
May 19, 2026
2:00 - 3:00 PM ET
Virtual
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events
The Fee Reality: How Renewals and Resident Experience are Changing
May 19, 2026
2:00 - 3:00 PM ET
Virtual
Oops! Something went wrong while submitting the form.
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Fee transparency is not a future problem. It is already reshaping how multifamily pricing is presented.
New regulations are pushing portfolios toward all-in pricing and clearer disclosures. Renters are also evaluating pricing earlier and expecting the full monthly cost upfront. But most leasing experiences are still built around fragmented pricing.
Most operators don't have a good way to close the gap between regulation and resident experience with fee transparency.
One price in marketing.
Another in the leasing experience.
The real cost later.
That gap is where trust breaks down. It also impacts conversion and renewals.
We will cover:
- Why fee transparency is accelerating faster than most operators expect
- Where pricing breaks down across listings, websites, and renewal workflows
- How unclear pricing quietly erodes trust and impacts renewals
- What all-in pricing actually looks like in practice
- How pricing clarity influences the resident experience from first touch to renewal
- How operators are turning transparency into a retention and revenue lever
This session is for operators who want to stay ahead of regulation and ahead of their competition.
schedule of the event
A Day of Sessions
Informal “conversation hubs” will center around six real-world topics:
Schedule coming soon.
We’re finalizing the lineup of sessions and activities for this event. Stay tuned!
Meet our speakers
Melissa Pasquale
VP of Corporate Development, Engrain
Melissa Pasquale is Engrain's VP of Corporate Development, where she drives revenue growth through strategic partnerships and client relationships. With a background spanning real estate data, UX-focused digital projects, and product leadership, she has been integral to Engrain's growth for over a decade. Today, she works closely with the Unit Map partnership, revenue and executive teams to execute Engrain's corporate development strategy.
Rob Hayden
Co-Founder and CEO, Renew
Rob Hayden is the Co-founder and CEO of Renew, a resident retention platform for rental housing operators. Prior to starting Renew in 2020, Rob was part of the founding team and VP of Strategic Partnerships at Jetty, a fintech company for the rental market. Prior to Jetty, Rob served as a Director at New York Life Ventures and on the legal team at American Well (NYSE: AWML). Rob has a JD/MBA from Boston College and a BA from SMU in Dallas, TX - where was a Hunt Scholar. Rob lives in South Florida with his wife and 3 young children.
Bethany Foxx
Product Lead, Renew
Judy Bellack
Founder of Judith Lawrence Associates
Judy Bellack is the founder of Judith Lawrence Associates, a strategic advisory firm focused on helping multifamily housing and proptech companies accelerate growth, sharpen positioning, and navigate the realities of operator decision-making. With nearly a decade leading her own consultancy, and a career deeply rooted in the multifamily industry, Judy brings a rare combination of insider perspective and forward-looking strategy.
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