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Dallas-Fort Worth Bisnow Multifamily Annual Conference (BMAC)
Learn how we enhanced client retention with our innovative solutions.
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OPTECH 2025
November 17, 2025
MGM Grand, Las Vegas
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events
OPTECH 2025
November 17, 2025
MGM Grand, Las Vegas
Oops! Something went wrong while submitting the form.
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Fee transparency is not a future problem. It is already reshaping how multifamily pricing is presented.
New regulations are pushing portfolios toward all-in pricing and clearer disclosures. Renters are also evaluating pricing earlier and expecting the full monthly cost upfront. But most leasing experiences are still built around fragmented pricing.
Most operators don't have a good way to close the gap between regulation and resident experience with fee transparency.
One price in marketing.
Another in the leasing experience.
The real cost later.
That gap is where trust breaks down. It also impacts conversion and renewals.
Renew is partnering with Engrain for a discussion on what fee transparency actually means in practice and why pricing clarity now extends beyond disclosures into the leasing experience itself.
Judy Bellack, CEO of Judith Lawrence Associates, will moderate a conversation with Rob Hayden, CEO and Co-Founder of Renew, Melissa Pasquale, VP of Corporate Development at Engrain, and Bethany Foxx, Product Lead at Renew.
Together, they will unpack what is really happening beneath the surface of fee transparency and why operators who treat this only as a compliance exercise are going to fall behind.
New regulations are pushing portfolios toward all-in pricing and clearer disclosures. Renters are also evaluating pricing earlier and expecting the full monthly cost upfront. But most leasing experiences are still built around fragmented pricing.
Most operators don't have a good way to close the gap between regulation and resident experience with fee transparency.
One price in marketing.
Another in the leasing experience.
The real cost later.
That gap is where trust breaks down. It also impacts conversion and renewals.
Renew is partnering with Engrain for a discussion on what fee transparency actually means in practice and why pricing clarity now extends beyond disclosures into the leasing experience itself.
Judy Bellack, CEO of Judith Lawrence Associates, will moderate a conversation with Rob Hayden, CEO and Co-Founder of Renew, Melissa Pasquale, VP of Corporate Development at Engrain, and Bethany Foxx, Product Lead at Renew.
Together, they will unpack what is really happening beneath the surface of fee transparency and why operators who treat this only as a compliance exercise are going to fall behind.
Speakers
Melissa Pasquale is Engrain's VP of Corporate Development, where she drives revenue growth through strategic partnerships and client relationships. With a background spanning real estate data, UX-focused digital projects, and product leadership, she has been integral to Engrain's growth for over a decade. Today, she works closely with the Unit Map partnership, revenue and executive teams to execute Engrain's corporate development strategy.
Rob Hayden is the Co-founder and CEO of Renew. Prior to starting Renew in 2020, Rob was part of the founding team and VP of Strategic Partnerships at Jetty, a fintech company for the rental market. Prior to Jetty, Rob served as a Director at New York Life Ventures and on the legal team at American Well (NYSE: AWML). Rob has a JD/MBA from Boston College and a BA from SMU in Dallas, TX - where was a Hunt Scholar. Rob lives in South Florida with his wife and 3 young children.
Bethany Foxx is the Product Lead at Renew.
Judy Bellack is a seasoned business executive and consultant with 30 years experience leading sales/operations/marketing teams for suppliers to the multifamily industry. Judy is a former NAA Supplier's Council Chair, NMHC Supplier Partner Alliance Chair and NAA Paragon Award Winner. Advisor to Renew, REBA Business Intelligence and the Pet-Inclusive Housing Initiative.
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