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A quick discovery so we can tailor the conversation to your portfolio
An inside look at how Renew fixes today’s renewal headaches
Real results from operators like you
Clear next steps to keep the momentum going
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Collect. Trade. Win.

The Retention Game

In multifamily, the real win isn’t who you lease, it’s who you keep.
Want to learn how top operators are winning the actual retention game?
Scroll down to submit your winning set! 
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HOW THE RETENTION GAME WORKS

Find a Renew team member at AIM 2026 (attend our Genius Bar sessions!) to receive your pack of Resident Cards. Each card represents real renter behaviors that drive renewals, churn, and revenue.

Collect 3 cards of the same resident behavior profile and color to complete a set (read more about them below!).

‍Trade with other attendees to find your matching residents!‍
Have a winning set?
Email us a photo of your completed set to claim your $1,000.
Email Us
Email Us
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RESIDENT BEHAVIOR PROFILES

The Winning Decks

These aren’t just personas, they’re your portfolio. The difference between losing them and keeping them… comes down to what you do at renewal.

The Life Stage Move (Blue)

Major life changes—new jobs, pets, families—are some of the most predictable drivers of churn. The operators who win are the ones who anticipate these shifts early and create clear paths to stay.

The Loyalty Loop (Green)

Not every resident is at risk—but loyalty isn’t automatic. The right timing, pricing, and experience can turn an easy renewal into a long-term relationship.

The Churn Risk (Red)

The most valuable signals are often the hardest to see. Silent decisions, early browsing, and last-minute moves happen long before notice is given—if you’re not looking for them, you’re already behind.

The Revenue Play (Yellow)

Renewals aren’t just about keeping residents—they’re your biggest opportunity to grow revenue. Pricing strategy, upgrades, and ancillary services all come together in this moment.

The Experience Gap (Purple)

What operators think drives retention—and what actually does—are often very different. Closing that gap is the difference between surface-level engagement and real resident decisions.
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OFFICIAL RULES

No purchase necessary. Void where prohibited.
Eligibility

Open to legal U.S. residents, 18+, attending AIM 2026. Employees of Renew and affiliated partners are not eligible.

How to Play

Participants receive a random set of cards. To win, participants must collect 3 cards of the same color and submit via the official form.

Winning Sets Include:

The Life Stage Move
- The New Parent
- The Pet Parent
- The Upgrade Unit

The Loyalty Loop
- The Loyalist
- The Easy Win
- The Renewal Reminder

The Churn Risk
- The Flight Risk
- The Silent Churner
- The Last-Minute Decider

The Revenue Play
- The Deal Hunter
- The Luxury Upgrader
- The Transfer Candidate

The Experience Gap
- The Remote Worker
- The Overwhelmed Renter
- The Rule Breaker

The Prize

There are potentially five (5) winners total. Each winner receives $1,000 USD.

Winners are determined by first valid submission. All entries are subject to verification.

Prize Distribution

Prizes will be issued via digital prepaid card (e.g., Visa), and distributed within 5 days of verification. Winners must complete a W-9 form prior to receiving payment.

Taxes

Winners are responsible for all applicable taxes. Renew may issue a 1099-MISC as required by law.

General Conditions

Limit one (1) prize per person.
Cards may not be duplicated or altered
Fraudulent activity will result in disqualification.
Renew reserves final judgment on all claims.

Liability

By participating, entrants agree to release and hold harmless Renew and its affiliates from any liability related to participation or prize acceptance.

This promotion is sponsored by Renew.

Let's transform your renewal moment.

See how Renew can help elevate your renewals from routine tasks to portfolio-wide growth drivers
See it live
See it live